These were accompanied by several other products: Flake (1920), Cream-filled eggs (1923), Crunchie (1929) (Crunchie was originally launched under the Fry's name but later adopted by Cadbury's) and Roses (1938). In 1878 the brothers decided to build new premises in countryside four miles from Birmingham. Between 500 and 700 jobs were affected by this change. , Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969.  In 1847, John Cadbury became a partner with his brother Benjamin and the company became known as "Cadbury Brothers". For other uses, see, British multinational confectionery company, The packing room at Bournville, circa 1903, The Cadbury Schweppes logo used until the demerger in 2008, Richardson, Tim (2002). Geoffrey Jones (1984) Multinational Chocolate: Cadbury Overseas, 1918–39, Business History, 26:1, 59–76. This monumental structure at Pedder Road has been a landmark for the citizens of Mumbai since its creation. Beginning in 2015, Mondelez began closing Cadbury factories in several developed countries including Ireland, Canada, the United States, and New Zealand and shifting production to "advantaged" country locations like China, India, Brazil, and Mexico.  Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk", and UK shareholders protested over the mergers and acquisitions advisory fees charged by banks.  In 1861, the company created Fancy Boxes — a decorated box of chocolates — and in 1868 they were sold in boxes in the shape of a heart for Valentine's Day.  It was adopted as the worldwide logo in the 1970s.  The benefits of the merger were to prove elusive. It is the second largest confectionery brand in the world after Mars.  A printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250g Dairy Milk Double Chocolate bars. It is headquartered in Parsippany, New Jersey.  The deal also saw Premier take the license for production of Cadbury brand biscuits and drinking chocolate. , On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn).  This saw the company divest itself of such brands as Typhoo Tea, Kenco, Smash and Hartley Chivers jam.  By the mid-1930s, Cadbury estimated that 90 percent of the British population could afford to buy chocolate. Cadbury also owns Trebor Bassett, Fry's and Maynards. , This article is about the confectionery company. The offer was rejected, with Cadbury stating that it undervalued the company. , In 2017, the Church of England condemned the company and the National Trust for rebranding their annual "Easter Egg Trails" as "Cadbury Egg Hunts". In 1982, Cadbury Schweppes purchased the Duffy-Mott Company. Cadbury is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. , In 1824, John Cadbury began selling tea, coffee, and drinking chocolate in Bull Street in Birmingham, England. , Manufacturing their first Easter egg in 1875, Cadbury created the modern chocolate Easter egg after developing a pure cocoa butter that could be moulded into smooth shapes. Cadbury Canada produce and import several products that are sold under the Cadbury and Maynards labels, including the following: Cadbury Canada is now part of Mondelez Canada and products are featured on the Snackworks website.  In 1921, the many small Fry's factories around Bristol were closed down, and production was consolidated at a new factory in Somerdale, outside Bristol. , In January 2017, Cadbury became the official snack partner of the Premier League, and sponsored the Premier League Golden Boot and Premier League Golden Glove awards. The Cadbury Schweppes logo used until the demerger in 2008, Schweppes merger and demerger (1969–2007), Packaged Food: Euromonitor from trade sources/national statistics (2012). , On 4 August 2011, Kraft Foods announced they would be splitting into two companies beginning on 1 October 2012. By this point, Cadbury was the brand leader in the United Kingdom. , The firm's first major breakthrough occurred in 1866 when Richard and George introduced an improved cocoa into Britain.  From 1831 he moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. It is the second largest confectionery brand in the world after Mars. Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War.  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